Bill is an MIT PhD and co-founder of DataXu, an AI company acquired by Roku for $150M. After years at Roku and The Trade Desk, he turned years of frustration with communication technology into Orbit. As a parent and caregiver, the problem was always personal — not just professional.
Connect on LinkedIn →About
About Orbit
Orbit organizes life's messages around the people and priorities that matter most. It keeps up with your email and messages for you, gathers everything into themes built around your life — school, family health, a trip, a project — and has the important parts already understood by the time you look. Instead of scrolling through everything one message at a time, you start with what changed, what needs you, and what's coming up.
Our mission
Our mission is to make digital communication more human — clearer and easier to manage — so people can stay connected to what matters most. We believe technology should help people feel more connected, not more overwhelmed. Your attention is valuable, and software should respect it. And privacy and security are foundational, not an add-on.
Who builds Orbit
Two people who share a simple belief: your attention belongs to you, not your inbox.Maximo has spent his career building AI systems that work at scale — leading ML engineering at DataXu, founding a company acquired in 2023, and teaching data science at the university level. He and Bill have been working together for 17 years.
Connect on LinkedIn →Together, they're building the product they always wished existed.
The company
Orbit is built by Orbit Worldwide Labs, Inc., an independent company. We are not affiliated with Google, Apple, WhatsApp, or any other messaging provider.
Privacy and security shape how Orbit is built, from day one. Read how we protect your data on our security page.

